Alpha
Hi.
I’m Alasdair Trotter, an entrepreneur and innovation consultant based in Los Angeles.
I founded Guaranteach in 2007 (acquired by Sophia in 2010), and now work with my amazing colleagues at Innosight to help our clients find new sources of growth. Innosight was founded by one of my colleagues, Clay Christensen, who coined the phrase Disruptive Innovation to describe how seemingly well-run companies fall victim to the Innovator’s Dilemma, and ultimately sow the seeds to their own destruction. For more on Disruption see here and here.
My own interests span the intersection of entrepreneurship and innovation - and in particular, how the best practices from the world of startups apply to large corporations. With this blog I hope to share my reflections from my ongoing search.
If any of this makes sense, or inspires you - follow me at @alasdairtrotter or visit me at LinkedIn here.
